海爾出海

    中國企業走出海外的日子，該是怎麼樣的，風光走出去的多，凱旋回來的少；飲恨終生的人多，安身立命的少。承載眾多人期望的精英典範，海爾在海外的日子會是什麼樣子？

    What is Haier experience overseas since the majority of Chinese companies encouetered disappointment in the process of going out？

    Zgang Ruimin

    Board Chairman and CEO of Haier

    “如果把海爾比做一艘船的話，我想應該是資本是船，那麼名牌是帆，戰略是它的羅盤，市場是岸。”

    “好比説是你要游泳，但是你老是不下水，在地面上學習這些動作，你這個動作學習得再好、再漂亮，你永遠不會成為游泳高手。所以必須在游泳當中學習游泳，您進去之後可能會喝幾口水，可能會受一些挫折，但是最終你一定會成功。

    “If we view Haier as a sailing vessel，then the capital would serve as the boat，the brand as sail，strategy as the compass and the market is the destinatioi.”

    “People can learn swimming only if they practice in the water.Although you will meet difficulties，you will succeed finally.”