Source: CCTV.com

04-28-2009 08:59

In Jinan city, in East China's Shandong province, the 19th National Book Trading Expo is underway. Braving the stress from the global financial crisis, domestic publishers are seeking new ways to sustain growth.

In Jinan city, in East China's Shandong province, the 19th National Book Trading Expo is underway.

Oldtimers are proving to be a formidable presence at the expo. Big names like Commercial Press, People's Literature Publishing House, and Sanlian Publishing House are displaying more than two thousand titles. Among those are heavyweight projects like "The Complete Canon of Chinese Literature," and the latest edition of the "Encyclopedia of China," as well as the two-hundred-volume series of "Commentaries on Chinese Thinkers."

Nie Zhenning, the president of China Publishing Corporation said, "Without the current structural reform and operational innovation, these publishers would not be able to release so many high-quality titles in such a short period. Those titles represent the highest levels of China's publishing industry."

On display at the expo are more than three-hundred-thousand titles.

On display at the expo are more than three-hundred-thousand titles. A great number of them fall into the categories of social sciences, literature and arts, and the 60-year history of the People's Republic of China.

Most evident at this year's expo is the increasing integration of traditional publishing operation with the new media. The newly established Zhongnan Publishing Media Corporation is showcasing its first group of publications, ranging from traditional print books to online audio and video.

According to the State Press and Publication Administration, China's publishing sector has seen an impressive growth rate of more than 20-percent over last year. Current efforts are underway to build a number of multimedia publishing conglomerates by 2015.

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Editor:Zhao Yanchen