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Forget luxury hotels - the Bed and Breakfast Is where its at. An increasing number Chinese tourists are choosing to stay at these unassuming abodes for their vacations, hoping for personal service and unique experiences which standard hotels just can't offer.

CCTV's reporter went to Tong'lu county, an hour drive from the eastern city of Hangzhou, to see what the rave is all about.

Zhao Dingding is the owner of this bed & breakfast called Lyu Lu Yi. 
 
Zhao rents a house in the village of Luci which she has renovated into a small guesthouse with only 7 rooms.

From the lights to the bed linen, the paintings to the plants - Zhao designed everything here herself.

"I was drawn to this place because of the natural environment. You can see a lot of green here. I really like this kind of leisure lifestyle, with such a plesant aesthetic," said Zhao Dingding, owner of Lyu Lu Yi Guesthouse.

Her small but charming guesthouse attracts a significant number of guests.

Zhao said, The guesthouse is fully booked every weekend. My guests are from Shanghai, Jiangsu and Zhejiang. Most of them are within 3 hours' drive from here."

"When I invested in this guesthouse, I did not expect to recover my investment within just a few years. But so far, profits look quite good. If you only think of making money, the business might be too commercial."

Zhao says she hopes all her guests feel as comfortable as they would at home.

An increasing number of people from urban centers, are choosing to design and run their own home-style inns in rural areas and popular scenic spots.

They all have an eye on this growing market. One industry report says there are over 42,000 bed and breakfasts on the Chinese mainland. Yunnan, Zhejiang and Beijing top the list, with the greatest number of such establishments.

This explosive growth is partially due to the convenience of online booking platforms and popular social media networks. Many small businesses can survive, particularly if they have their own distinct characteristics.

More people are returning to rural areas to open guesthouses now.

"My husband used to work in Xinjiang, very far from home. He worked very hard but did not earn much money. We found that in our hometown, many people were starting their own bed and breakfasts," said Chen Jingmin, owner of Huazhongge Guesthouse.

"We decided to come back and open up our own. It feels really different that we now work for ourselves."

Jingmin says her family now earns more money than they did working in big cities. But she adds that their experiences outside the village have helped their business a lot.

This family in Huanxi Village have found another way to make some extra money in addition to their bed and breakfast business.

They turn lotus flowers, the local speciality, into tea.

The whole process of making a cup of lotus flower tea is very exquisite.

More people are choosing to stay in bed and breakfasts for home comforts like these and are eager for personalized experiences, away from crowded and noisy cities, and faceless chain hotels.