Source: Shanghai Daily

08-18-2008 13:53

Special Report:   2008 Beijing Olympic Games

BEIJING, Aug. 18 -- The Olympic Games are not just about running faster or jumping higher, but they are also about looking better. While our athletes are competing in Beijing in high-tech outfits, fashion-conscious sports fans can also find their stylish gear in the market.

Crocs sandals are seen in a store in Quebec City, July 25, 2008.  Crocs Inc shares since January were down 87 percent as of  Friday's market open in what has been a spate of bad news for  the company over the past year, from slowing sales to lawsuits. (Xinhua/Reuters Photo)

Adidas

Do these outfits look familiar? Right. They're the clothes our own Chinese athletes wear during awards ceremonies. Inspired by the colors of the national flag, the suits feature patterns of xiang yun, or auspicious clouds, a traditional Chinese cultural symbol representing harmonious communication, which was also seen on the Olympic torch. They are currently sold in Adidas stores around the country.

The limited-edition "Made for Beijing" outfit is worn by the Chinese athletes in the Olympic Village. Only 2,008 sets are available. The high-tech outfits comprise Adidas' Formotion, Clima Cool and Flow Mapping technologies. They come in finely decorated wooden boxes. The "Made for Beijing" range also includes T-shirts and shorts designed for men and women as well as shoes for different sports.

The outfits sold in the stores lack the Olympic rings - the only difference from those worn by the athletes.