csm公司簡介

　　央視-索福瑞媒介研究有限公司(簡稱CSM)是央視市場研究股份有限公司(CTR)與世界領先的市場研究集團——TNS合作成立的中外合資公司，于1997年12月4日在北京註冊成立。公司致力於專業的受眾視聽率研究，以及體育贊助評估研究的調查服務。

　　TNS是世界上排名第二的市場研究集團，在全球70多個國家開展大專業調查和諮詢服務。TNS擁有最優秀電視收視率分析軟體，在歐洲已擁有幾十年的電視觀眾調查經驗，目前在全球25個國家進行電視受眾調查服務。

　　CTR市場研究是國內最大的市場研究公司，擁有中國最大的媒介、全國讀者調查和消費者固定樣組的調查網絡。CTR在中國已有10多年的電視觀眾收視調查經驗，對本地市場的了解和熟悉無人能夠比擬。

　　CTR市場研究和TNS集團的合作，使CSM在當今世界紛紜複雜的市場中脫穎而出，既擁有豐富的本土經驗，又具備先進的國際調查水準。公司所擁有的收視率調查系統具有健全的組織結構、科學嚴密的管理制度、不斷擴大的調查對象、先進可靠的技術設備和最優秀的分析服務軟體。經過短短幾年的運營，CSM已成為中國規模最大、最具權威的收視率調查專業公司。

　　CSM擁有世界上最大的電視觀眾收視調查網絡。至2005年1月份，CSM建立了覆蓋全國225個城市的調查網，包括1個全國測量儀調查網、3個測量儀省網、30個測量儀城市網，以及20個日記卡省網、94個日記卡市網。樣本總規模達到36,000戶，122,000人，對全國超過1,000個主要電視頻道的收視情況進行全天候不間斷的監測。

　　將世界先進的收視監測技術運用於不斷發展的市場是CSM始終追尋的目標。為滿足電視媒體、廣告行業對收視調查服務的需求，CSM在已完善的全國日記卡調查的基礎上，把當今世界上最先進的電視觀眾測量技術“人員測量儀”引進中國，以提供更及時、更準確的調查數據。CSM引進了TNS集團最新一代人員測量儀，至2005年1月，CSM已在全國範圍內建立了超過9,000戶人員測量儀調查系統，並在北京、上海、廣州、成都、深圳、杭州、重慶、長沙、西安、衡陽、常德、韶關、珠海、中山、潮州、蘇州、湛江、江門、無錫、武漢、惠州、瀋陽、錦州、撫順、湖州、哈爾濱、南京、溫州、常州、寧波等30個城市使用每天回收數據的城市人員測量儀進行收視率調查。在未來數年內，城市測量儀將會取代日記卡被推廣至更多城市。

　　覆蓋全中國的收視調查網絡和先進的收視監測技術標準使CSM成為中國收視研究市場上的領導者，並贏得了越來越多的客戶信賴。迄今近20家4A國際廣告公司、100多家電視臺(國家級、省級和市級)、近400家國內廣告公司和數家國內著名企業成為CSM的客戶，定期享有CSM提供的豐富多樣的收視率數據服務。CSM收視率已成為中國電視節目、廣告交易的“通用貨幣”。

　　CSM致力於不斷研究中國傳媒行業的最新發展趨勢，于2000年首次開創中國廣播收聽率調查研究。作為收聽率調查行業的領跑者，CSM建立了獨立於電視收視調查網的廣播收聽調查網絡，並將收聽率調查的城市拓展到24個重點城市，包括北京、上海、廣州、南京、杭州、成都、深圳、重慶、瀋陽、武漢、西安、長春、長沙、大連、福州、哈爾濱、濟南、青島、天津、鄭州、石家莊、烏魯木齊、蘇州，佛山，其中北京、上海、廣州、南京、重慶五個城市進行連續調查，其他19個城市實行按波次調查。

　　“公正透明，及時準確”是央視-索福瑞公司一貫遵循的質量方針和服務準則。2003年3月21日，CSM公司在已通過ISO9002-1994版質量體系認證三年的基礎上再次通過了ISO9001－2000版國際質量體系認證，成為中國境內調查業中首家通過該版標準的企業。今後，公司將繼續堅持客觀公正的原則，憑藉質量、人才和市場優勢，全心致力於中國的收視(聽)率調查事業，為客戶提供最專業、最完善的服務。

　　Company Profile

　　CSM is a joint venture between CTR Market Research and TNS Group. CSM was founded in Beijing on December 4th, 1997. It is a company dedicated to TV audience measurement (TAM) research, providing reliable and uninterrupted TV audience measurement for the Media Industry in China.

　　TNS is the world's second largest market research company providing opinion and market research surveys. It also has more than 30 years experience measuring TV audiences across Europe and provides the most advanced ratings analysis software in the industry. TNS brings invaluable technical expertise to the partnership.

　　CTR Market Research is the largest market research company in China and possesses the country's largest media research network. With more than 10 years of experience measuring TV audiences throughout China, CTR Market Research has an unrivaled knowledge of the local marketplace.

　　The cooperation between CTR Market Research and TNS enables CSM to meet the research standards of more mature markets in one of the world's most complex media marketplaces. CSM's TV audience measurement system is organized and operated in accordance with internationally accepted standards. Our scope of work continues to expand from city to province to national panels and we continue to utilize the most advanced hardware and software available. CSM is the largest and most authoritative TV audience measurement company in China.

　　CSM operates the world's largest TV audience measurement panel. By Jan of 2005, our panels covered more than 225 cities (counties), 36,000 households and over 122,000 persons, including 1 National PeopleMeter Panel, 3 Provincial PeopleMeter Panel, 30 City PeopleMeter Panel, 20 Provincial Diary Panel and 94 City Diary Panel, measuring over 1,000 main channels all day, every day of the year.

　　CSM continues to focus on applying the most advanced audience measurement technology to China's fast growing market to meet the TV media and Advertising Agency's audience measurement requirements. In addition to our high quality diary panels, CSM has already introduced TNS people meters (the most technologically advanced audience measurement technology available) into China. By Jan of 2005, CSM placed meters in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Hangzhou, Chongqing, Changsha, Xi'an, Hengyang, Changde, Shaoguan, Zhuhai, Zhongshan, Chaozhou, Suzhou, Zhanjiang, Jiangmen, Wuxi, Wuhan ,Huizhou, Shenyang, Jinzhou, Fushun, Huzhou, Harbin, Nanjing, Wenzhou, Changzhou and Ningbo. It also launched the first ever national peoplemeter system in China, to monitor nearly 2,000 panel households throughout China. In 2002 CSM also launched the first ever, provincial urban panel installing meter in people meters in 400 households. Currently, we have three provincial peoplemeter urban panels so far. In the near future, CSM will install people meters in many more cities throughout China, upgrading our existing diary panel network..

　　CSM's TV audience measurement network (covering all of China) and our advanced technology standards have made CSM the leader in the TV audience measurement market in China. As such our client base continues to increase as more and more clients show their trust in us. By the end of 2004, CSM provided continuous and various ratings data and service for over 20 international advertising agencies and broadcasters, over 100 TV stations (including national, provincial and city TV stations), and nearly 400 domestic advertising agencies as well as some well established domestic enterprises in China. Our ratings data has already become "THE Currency" of China's broadcasting and advertising industry.

　　Besides the established TAM networks, CSM pioneered radio audience measurement in 2000 and CSM has built an independent RAM network to cover 23 major cities in China, including Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Chengdu, Shenzhen, Chongqing, Shenyang, Wuhan, Xian, Changchun, Changsha, Dalian, Fuzhou, Ha’erbin, Jinan, Qingdao, Tianjin, Zhengzhou, Shijiazhuang, Urumqi, Suzhou and Foshan. Among these cities, it conducts uninterrupted audience measurement in Beijing, Shanghai, Guangzhou, Nanjing and Chongqing, and conducts audience measurement at intervals in the other 19 cities.

　　CSM's motto is to be "Equitable, Transparent, Timely & Accurate", and this motto encapsulates the principles and guidelines that govern our service and quality management. On March 21st 2001, CSM passed the strict examination for ISO9002 Certification and became the first market research firm in China with ISO9002 Certification. On Mar 31st 2003, CSM again renew another ISO 9001-2000 Certification. In the future, the company will continue adhering to these impartial and equitable principles, and with CSM's advantage in quality, personnel and marketing, we will continue to provide the most professional and advanced service and technical support to our customers.

責編：鄭德春