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亞洲有線及衛星電視廣播協會（CASBAA）是一個行業性的宣傳團體，致力於推廣整個亞太地區的有線、衛星、寬帶和無線視頻網絡的多頻道電視節目傳輸。
亞洲有線及衛星電視廣播協會(CASBAA)擁有120個成員機構，其中包括業內主要的有線電視運營商、DTH（衛星直播）衛星系統運營商和遍及亞洲至全球的跨國網絡和節目製作商。此外，其成員公司還包括各大有線和衛星技術提供商和製造商、相關業務的服務提供商、通信、廣告和市場營銷管理人、媒體、政府監管部門、電信公司、新型媒體服務提供商和網絡化供應商。亞洲有線及衛星廣播協會(CASBAA)會員機構包括HBO亞洲、探索亞洲有限公司、荷蘭銀行、MTV網絡亞太公司、星空傳媒、特納國際亞太有限公司、亞洲首席體育電視網、美國映佳傳播公司、中天傳播集團、索尼國際圖形電視公司、華特迪士尼國際電視、IBM、亞洲衛星有限公司、PanAmSat、摩根士丹利和普華永道會計師事務所等。
亞洲有線及衛星電視廣播協會(CASBAA)最為重要的任務之一就是促進自由發展、公平競爭的市場體系的形成，加強知識産權保護，及促進區內通信産業的有序競爭、繁榮發展。
本協會還致力於開發最佳的監管方案，以保證國內外多頻道電視和通訊行業各方參與者利益。
亞洲有線及衛星電視廣播協會(CASBAA)倡導一系列的活動，包括加強版權保護、推廣有線和衛星電視，使其成為主要廣告媒體、遊説工作、推廣地區技術標準、舉行監管部門的圓桌會議、以及舉辦各種研討會、介紹傳統電子媒體，電信公司和新經濟參與者。
這些利益涉及到14個地域市場中1億9千五百萬的付費電視用戶。這些用戶的分佈從中國到澳大利亞、從日本到巴基斯坦的廣大地區。
亞洲有線與衛星電視廣播協會(CASBAA)由理事會領導。理事會由非選舉産生的理事以及通過多數票選舉産生的理事組成，其中非選舉産生的理事為協會的贊助會員公司代表。主席（任期2年）和董事會由理事會所有成員共同推舉。董事會與行政總裁直接負責管理亞洲有線與衛星電視廣播協會。協會的日常管理工作由執行辦公室負責，並監督及管理協會成員和委員會的各項活動。
亞洲有線及衛星電視廣播協會
香港代表處：
香港中環雲咸街19-27號 威信大廈802
電話: (852) 2854 9913 傳真: (852) 2854 9530 電郵: casbaa@casbaa.com
新加坡代表處:
電郵: singapore@casbaa.com
鏈結 ~ www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia Pacific.
The 120-member organizations include leading cable operators, DTH satellite system and broadband operators as well as multinational networks and programmers in Asia and worldwide. Member corporations also comprise leading suppliers and manufacturers of cable and satellite technology, related business service providers, communications, advertising & marketing executives, media, government regulatory bodies, telecom companies, new media service providers, and network enablers. Members include HBO Asia, Discovery Networks Asia, ABN AMRO, AETN International, MTV Networks Asia, STAR Group, Turner International Asia Pacific, ASTRO, Bloomberg, EMC, Galaxy, now Broadband TV, UBC (Thailand), ESPN STAR Sports, Sony Pictures Entertainment, and Walt Disney Television International, as well as IBM, Nokia, Sun Microsystems, AsiaSat, PanAmSat, Morgan Stanley and PricewaterhouseCoopers.
Among the highest priorities for CASBAA are the promotion of free and fair markets and the protection of intellectual property rights, as well as the development of thriving and competitive domestic communications industries.
The Association is also dedicated to the development of regulatory best practices which assist the interests of both domestic and international participants within the multi-channel and communication communities.
CASBAA undertakes a number of initiatives including the pursuit of copyright enforcement, promotion of cable and satellite as a key advertising medium, lobbying activities, the promotion of regional technical standards, regulatory roundtables, and educational seminars to the business environment for traditional electronic media, telecom companies and new economy players.
These interests cover 14 geographic markets and 195 million pay-TV subscribers falling under a footprint which runs from China to Australasia, Japan to Pakistan.
CASBAA is led by a Council of Governors. This council is composed of non-elected governors who are representatives of Patron member companies, and elected governors who hold the majority of votes by one seat. These members elect a Chairman (for a two-year term), and a Board of Directors, which is directly responsible for the management of CASBAA in concert with its CEO. CASBAA is then managed day-to-day by the Executive Office, which oversees and manages the association membership and committee activities.
Cable & Satellite Broadcasting Association of Asia
Hong Kong Office:
802 Wilson House, 19-27 Wyndham Street, Central, Hong Kong
Tel: (852) 2854 9913 Fax: (852) 2854 9530 Email: casbaa@casbaa.com
Singapore Office:
Email: singapore@casbaa.com
Get Connected ~ www.casbaa.com
責編：鄭德春
