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| Elimination Rules Enacted |
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Recently, China Central Television has passed "Warning and Elimination Rules on CCTV Regularly Scheduled Programs," which means programs must compete to survive and the poor ones will be left out.
According to the rules, each channel will evaluate its regularly scheduled programs from time to time and announce the ratings. The low-rating programs will be cancelled after three warnings to them. And the eliminated team cannot open a new program within a year; its producer must be out of the post for two years. The severe punishment measures are being enacted as a way to enhance the awareness of competition so as to improve the quality of TV programs.
In the past, CCTV has been practicing top-ten ratings, but those left far behind had little motivation to push forward because punishment measures were usually mild. Many low-rating programs were given repeated chances to "improve," but with little effect. As CCTV expanded its programming dramatically in the past few years, the call for enhancing quality became more and more vehement, and hence the birth of "elimination rules."
 Most people working in CCTV embraced the news warmly, calling it an impetus to do better work. Now not only producers are concerned with ratings, but also all the team members have come to realize that quality is essential for their program's survival.
CCTV now possesses 12 channels, and 330 regular programs, topping the domestic TV industry. Its content packages range from news to variety shows to TV dramas and advertisements. With such a large scope of programming, program quality control is a big challenge. Since the new rules were announced, top leaders have been thinking of reward policies as well to promote the overall competitiveness of the TV station.
(by Elaine Zhou)
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| Editor: Zhao Xuan CCTV.com |
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