格力棋道

    2002年上半年的空調市場，有人形容是刀光劍影當中還不斷聽到撲通撲通的跳水聲。專注做空調的格力集團此時着力於營銷體系的重新打造，它感受到中國家電市場什麼樣的聲音呢？

    Chinese air conditioner market witenssed a serious turbulenco in the first half of 2002。what will be the futuce competing pattern during the reconstruction of marketing system？

    Dong Mingzhu

    General Manager of Zhu hai Gree Corporation

    “我的觀念是沒有虧損的行業，只有虧損的企業。”

    “一個企業的的發展過程當中，一定每天都要有壓力，它要有一種緊迫感，它才可能變為動力。”

    “Form ovr prespectuve，there is no defective industry，only defective company.”

    “Pressure is needed in the everyday life of a company because we need it provide impetus.”