Fashion merges with technology at London Fashion Week

London Fashion Week is in full swing in the English capital, with designers showcasing their Autumn/Winter collection.

And this year has a fashion first. A digital schedule, and live streaming of a number of shows. Fashion savvy crowds can have their own personal view of the catwalk, right at home.

Live streaming gives instant access to the action opening up the fashion event to a huge global audience. Designers Sass and Bide welcome the move, but say fashion theater and the actual catwalk event will always be what people enjoy the most.

Alongside instant access to shows are also instant updates from the front row provided by bloggers and journalists. Dolly Jones is the editor at Vogue-dot-com. As well as writing show reports which end up on the site, Jones often tweets on who is wearing what in the front row.

Dolly Jones said, "It is changing, I mean apart from anything else it's making it so much more accessible so many more people are interested in what's going on, because I think they can get in, they can have access to fashion shows both visually and from tweeting much much more than ever before."

Fashion industry veteran-turned blogger Scott Schuman has become a favorite among fashionistas for his photos of people who catch his eye on the street. Schuman says there could be money to be made from catwalk shows. Live streaming could increase the number of people wanting to attend shows, making them a form of entertainment.

Karen Bosner is head of design at high street store Topshop. She also welcomes the merger of fashion with technology, saying it's all about being innovative.