John W. Chidsey, CEO of Burger King

Burger King, the world's second biggest hamburger chain, just opened its first restaurant in downtown Beijing. This marks the start of its expansion into North China.

John W. Chidsey, CEO of Burger King

In today's BizChina Interview, we speak to Burger King's CEO, John Chidsey. We discover why Burger King was a latecomer to the Chinese market and how it will squeeze into a market where its major rivals are already established. And can Burger King in China avoid its failure in Japan in 2000.