Source: CCTV.com

01-08-2007 15:17

At first sight, C.B. Sung looks like a friendly grandfather. After talking with him, we were conquered by his wisdom and patriotism.

C.B. Sung has been called a "scholarly entrepreneur". In the 1940s, he went to study in the US where he received a Masters from MIT and an MBA from Harvard. After 22 years at Bendix Corporation, he became the first Chinese American to be elected a corporate officer of a major U.S. corporation. But after all of this success, in the 1970s, he made a big decision to leave the corporate world, and mortgage almost all of his property to start his own company, Unison.

What impresses us most is that CB Sung seems to have a sixth sense for what China needs. In the 1980s, when China was opening up to the world, he focused on creating a foundation for business interaction between China and the world. The Great Wall Hotel, the first 5-star hotel in Beijing, was C.B. Sung’s brainchild. Beijing Jeep Corporation, the first joint venture in the automotive field in China, was formed with C.B.Sung’s help. He even personally participated in the negotiation between Beijing Automobile Works and American Motors Corporation (AMC). This negotiation was a precious experience, and the lessons learned there helped in drafting the PRC Joint-venture Law, which was released four months later.