Source: CCTV.com

06-14-2007 10:26

Special Report:   2008 Beijing Olympics
Special Report:   IPR Protection

Beijing Olympic Organizers have outlined their efforts to prevent so-called ambush marketing in order protect the interests of Olympic Sponsors.

Ambush marketing is when one brand associates itself with an event like the Olympics in its advertising, without having contributed anything in sponsorship fees.

This undermines the interest of the official sponsors, the organizers and the Olympic movement.

The marketing director of the Beijing Olympics says raising public awareness is the key to curbing ambush marketing. He says measures being taken include highlighting the identity and the rights of the official Olympic sponsors.

 

Editor:Liu Fang