One Year After: Olympic change lives

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One year after the Beijing Olympics, the impact of the Games on China and its poeple are back in the headlines. The Olympics have left Beijing with both material and spiritual legacies, which serves as an impetus for future transformation. The event has changed the lives of millions of people, who had been part of it.

Combining aesthetics and regulations. Lin Cunzhen and her colleagues from the Central Academy of Fine Arts are making the rules for image placement for next year's Shanghai Expo. Lin got this project because she did the same for the Beijing Olympics. She now considers more than color and pattern.

Lin said, "Unlike any single project, the Olympic design represents the national image and an overall visual effect. This experience has expanded my vision and raised my level of thinking in design."

These posters and a series of promotional products for the Games are some of Lin's pride. They reflect China's ongoing changes that brought the country closer to the world. The Olympic experience gave Lin Cunzhen a chance to show off her talents. Since then, she's won several other big projects. Two of her latest are the logo for Beijing Olympic City Development Promotional Association, and the one for the World Design Congress in October.

Lin said, "Some officials used to say sports activities do not need any promotional design to support them. But after the Olympics, people started to talk about image building and begin to understand its importance. The Olympics has upgraded the Chinese sense of design."