Spotlight
Mobile Phones
It seems that we hear the musical ringing of the mobile phone everywhere and at anytime. People at first buy phones for convenience and later for fashion. To occupy this increasingly big market, the manufacturers are worrying their brains into making various types of phones, thus new fashions appear almost every day.
The key development in this market which should be of interest to international media and content companies is the convergence of several trends which has greatly heightened the potential appetite for premium branded content among mobile users.
Video
Episode 1
Mobile phones are like clothes. You’re worried to death when they’re out of power. It’s part of modern life. A colour ring back tone can make you happy.
It’s a nightmare, losing my mobile phone. It’s like having your hand cut off. Mobile phones are like clothes. You can’t go out without clothes. It’s like food, something you need every day. It’s our friend, and a great communication tool.
Episode 2
Fashion and entertainment are always related. It’s a universal truth. This is “Happy Colour Ring Back Tone”. It’s the show on Beijing Music Radio that specially plays colour ring back tones.
The changes in the programme reflect the changes in China’s telecom industry, as well as changes in the lives of mobile phone users. Not all the listeners to “Happy Colour Ring Back Tone” are CRBT subscribers.
