Poll reveals Expo intentions

Chinese people say they are willing to spend an average of 1,522 yuan (US$222) each at the 2010 World Expo in Shanghai on food, shopping and other activities, according to data from an online survey released yesterday.

According to the survey, compiled by worldwide marketing services company Millward Brown-ACSR and Ogilvy, 38 percent of the respondents said they would visit the Expo.

About 80 percent said they wanted to learn about foreign cultures and arts at the Expo, while 72 percent said new technology would be one of their main reasons for attending.

A total of 13,991 people took part in the survey, held from February to mid-March across the country.

About half of the respondents said they would look at Expo Shanghai Online because visiting the virtual version of the Expo would raise their interest in the real event.