Source: CCTV.com

06-08-2007 10:07

Special Report:   2008 Beijing Olympics

2007 is the Year of Sino-Japanese Culture and Sports Communication. China's biggest TV network, CCTV has held a meeting in Japan focusing on the network's valuable resources and the 2008 Beijing Olympics. It's aimed at giving the Japanese a better understanding of Chinese media trends.

It's the first ever meeting for CCTV's commercial department to promote itself in a foreign country. State officials, media experts as well as hundreds of entrepreneurs from both countries attended the meeting.

Jiang Heping, CCTV Sports president, said, "As we all know, the Olympic Games is the world's most important sports meeting.

By the same token, it's of the most valuable resource for the media, and TV people must do our best in the Games' promoting as well as reporting. In doing so, we will be able to provide the best platform for the world's top notch name-brands to showcase their products to the world, and introduce themselves to the massive market of China."

Many Japanese people attending the meeting wanted to get to know more about the Chinese media and look for opportunities to do business in China.

 

Editor:Liu Fang