Wendy Yu was named Senior Director of Global Media Distribution, Greater China for NBA in 2006.

　　Yu oversees the development of content and the sales and distribution of NBA and WNBA programming in mainland China, Hong Kong and Taiwan. Yu also manages the creation and distribution of digital media and wireless content, and the development of game and non-game programming for the NBA's broadcast partners in the regions.

　　Yu contributed to the rapid growth and development of NBA’s reach in China. NBA’s programming in mainland China surpassed one billion viewers for the second consecutive season in the 2006-07 season. This impressive coverage and reach is also highlighted in the number of NBA telecasters, which increased from last year’s 32 to 51.

　　NBA.com/China is currently the leading sports destination in China. Traffic to NBA.com/China tripled following the re-launch of the website at the beginning of the 2006-07 season.

　　Yu joined the NBA as Coordinator, International Television in 2000, a regional position headquartered in Hong Kong.

　　Prior to joining the NBA, Yu worked for Synovate China. Yu is a graduate of University of Toronto, majoring in Commerce and Psychology.

責編：錢睿斌