徐陽先生

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央視國際 www.cctv.com　　2006年08月15日 21:02 來源：

　　徐陽

　　安踏（中國）有限公司品牌管理中心總監

　　安踏品牌管理中心下屬有體育市場部，企劃宣傳部，和公共關係部，負責安踏品牌的全方位運作。在徐陽和他的團隊努力下，安踏正逐步從中國體育裝備行業突圍而出，成為今年來中國最受注目的運動用品品牌。

　　徐陽認為：中國的體育事業擁有巨大的潛力，中國的體育産業同樣擁有巨大的潛力，在這樣的市場環境下，與其投資國外賽事，贊助國際明星，獲得一時的風光；不如依託中國體育騰飛的大環境，腳踏實地和中國體育共同發展，實現品牌的可持續性發展。

　　正因為這樣，安踏的體育營銷理念始終堅持“與中國體育共成長”的方針策略，以極具有前瞻性的理念，對中國的體育賽事進行全面的長期的包裝和推廣。在帶動中國體育賽事品牌發展的同時，安踏的品牌也得到了騰飛。

　　Samuel Xu

　　Director of the Brand Management Center, Anta (China) Co., Ltd.

　　The Anta Brand Management Center administers over the Department of Sports Market, Department of Planning and Advertising, and Department of Public Relations, responsible for the overall operation of the brand. Under the efforts of Xu Yang and his team, Anta is becoming more and more prominent in the sports gear industry in China, most highlighted in recent years among China’s sports goods brands.

　　According to Xu Yang, the sports undertaking in China reserves huge potential, and so does the sports industry. In such a market, investing in sports events overseas and sponsoring foreign sports stars is no better than joint developing with the Chinese sports sector in the context of the booming sports undertaking, helping to realize the sustainable development of the brand.

　　This way, the marketing philosophy of Anta has been adhering to the guideline “Growing with China’s sports”. Highly far-sighted, Anta carries out long-term packaging and promotion for the sports events in China. By advancing the brand development of Chinese sports events, the brand of Anta is also developing by leaps and bounds.

責編：錢睿斌