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Suning purchases 68.55% stake in Serie A club

Reporter: Mike Fox 丨 CCTV.com

06-07-2016 15:52 BJT

This purchase marks the first time Chinese firms have ventured into the world of Italian football. In recent years China's companies have move active in seeking investment outside the country and this latest piece of business is widely being tipped to be beneficiary to both sides.

The famed Italian club has been playing In Italy's top tier for most of their 107 year history.

18 serie A titles, 7 Coppa Italia trophies and 5 Supercoppa triumphs make up their domestic haul with their most dominant period coming between 2006 and 2010 after winning the league 5 times in a row.

On a European stage Nerazzurri have won the Champions League three times including back-to-back times in 1964 and 1965. Their continental crown in 2010 was also part of an elusive treble.

All this amount to a huge deal of football pedigree which could be a huge opportunity for both the club and their new owners.

"China's large investment is a reaction to the globalization of the football and market. The important thing is that the investment is considerable but it doesn't come without any risks. The most important thing now is about management so the club can stay as competitive as possible," said Francesco Di Ciommo, Business & Management professor.

Many Italian football fans have welcomed the announcement.

"There is no doubt that they have brought new capital. Maybe Inter Milan will perform better in the Championship League," said Italian football fan.

"It would be better if someone could make the Italian football teams more competitive in the Championship League.  What the fans care about more is the operation and performance of the club," said Italian football fan.

"They should be careful of not making the football team weaker and weaker, and then they may run away. This is very dangerous, but I don't think this will happen, because the investment is very huge," said Italian football fan.

The investment of the Asian capital could prove to be the difference in the future for the devlopment of Italian football but no matter what it written on paper, it's what happens on the pitch that counts.

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