Expo product sales top 10 billion yuan

Sales of Shanghai World Expo merchandise have topped 10 billion yuan. The operation's head office says total sales are expected to exceed that of the Beijing Olympics.

13-thousand products have been designed and produced for the 2010 World Expo. Eight-thousand have so far entered the market. The 2008 Olympic Games saw licensed product sales surpass 20 billion yuan. The World Expo has achieved half of that figure even before the event opens. During its 6 month duration, the office believes overall sales are likely to overtake the Olympics. Meanwhile, organizers have predicted the Shanghai World Expo will see the total number of visitors top 70 million.