Sponsors reassess relationship with Woods

Sponsors continue to take a second look at their relationship with troubled golfer Tiger Woods. Woods is the world's number one performer, as well as the sport's leader off the course with estimated sponsorship earnings of more than 110 million US dollars a year.

A billboard for Tag Heuer watches featuring golfer Tiger Woods is  seen in Los Angeles on Monday, Dec. 14, 2009. The self-destruction  of Tiger Inc. is calling into question whether companies can afford  the risk of signing multimillion-dollar contracts with celebrity  endorsers.(AP Photo/Damian Dovarganes)

Part of his fortune comes from video game manufacturer EA Sports. But recent stories about Tiger's private life have seriously affected the 33-year-old's earning power. Swiss watchmaker Tag Heuer is the latest company to admit it is reconsidering its relationship with the star. But a later statement says the company was re-examining its long-term relationship with him because of his indefinite break from golf. Experts say "with every new revelation, the sponsors are looking and doing some soul searching".