Shanghai World Expo series 4: UK pavilion

It's time for the latest edition of our series on the Shanghai World Expo We've heard and seen a great deal of the different pavilions for different countries all aiming to show off what's unique to each.

Competition is intense but there's one other area that's seeing a build-up in rivalry.

Except this is taking place on the Internet. Since the launch of the Expo Online in early November, participating countries are losing no time to launch their own pavilion websites. Let's take a look online to see what Great Britain is showcasing.

We found out about it online With just a quick click of the mouse, you too can find the official website for the expo's UK pavilion. (CCTV.com)