Burger King, the world's second biggest hamburger chain, just opened its first restaurant in downtown Beijing. This marks the start of its expansion into North China.
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John W. Chidsey, CEO of Burger King |
In today's BizChina Interview, we speak to Burger King's CEO, John Chidsey. We discover why Burger King was a latecomer to the Chinese market and how it will squeeze into a market where its major rivals are already established. And can Burger King in China avoid its failure in Japan in 2000.
Editor: Xiong Qu | Source: CCTV.com