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Hong Kong Disneyland to meet challenge

2009-11-04 18:31 BJT

 

But the only concern is that Shanghai's Disneyland may affect Hong Kong's tourism industry. But officials from the Hong Kong Disneyland try to ease the worriness.

They say it's focusing on an expansion plan, and hopes to start construction as soon as possible.

CEO of Hong Kong Disneyland, Kam Min-ho, says Shanghai Disneyland will not put a crimp in its business. The US Disney company has a plan to differentiate their approaches.

Kam Min-ho, CEO of Hong Kong Disneyland, said, "Both Hong Kong and Shanghai's Disneyland theme parks are operated by the Disney company. I think whoever operates two venues in the same market will consider how to differentiate the products. Disney has certainly thought it through."

Mr. Kam says Hong Kong's Disneyland is small and attracts young travellers. Shanghai's venue will be much bigger and will be targeting family visitors. The two theme parks will aim to draw people from different sectors of society.

Kam Min-ho, CEO of Hong Kong Disneyland, said, "Hong Kong's target areas are southern China and southeast Asian countries. Shanghai's market focus will be northern and eastern China. That is for sure."

The Hong Kong venue opened in 2005. It is the smallest of Disney's 5 parks around the globe. It plans to develop another 3 theme areas and 30 facilities in the next five years, expanding by almost a quarter of its current area.

Hong Kong's tourism industry says the SAR still enjoys various advantages. The city has multiple tourist attractions. It is also well known for its reputation as a shopping paradise.

 

Editor: Zhang Pengfei | Source: CCTV.com