BEIJING, April 10 (Xinhua) -- A senior Communist Party of China (CPC) leader on Monday called for better publicity work ahead of the 19th CPC National Congress, slated for the second half of the year.

The work should feature the promotion of mainstream values and the pooling of "positive energy," according to Liu Yunshan, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, who was speaking at a symposium attended by publicity chiefs nationwide.

We must heed the expectations, thoughts and minds of the people to ensure the success of the 19th CPC National Congress, Liu said.
He asked publicity officials to better interpret the Party's new concepts and strategies of governance, and publicize the Party's achievements since the 18th CPC National Congress in 2012.

Liu also urged them to "better tell China and the CPC's stories."

"CPC committees at all levels must adhere to the principle that the Party governs publicity and ideology," he said.

Liu called for efforts to ensure publicity and cultural sectors "stick to the right political direction and the correct orientation of public opinion and value, better promote the Party's views and reflect people's aspirations."

Publicity officials were also told to cultivate a healthy and upbeat cyberspace culture, enhance guidance of online opinion and administer cyberspace in accordance with the law so as to ensure a clean online environment.

The symposium was chaired by Liu Qibao, head of the Publicity Department of the CPC Central Committee, and was attended by Vice Premier Liu Yandong.