(Source: CGTN)

The shift from 'Made in Asia' to 'Created in Asia' will be a key focus at the upcoming Boao Forum for Asia. Our Martina Fuchs caught up with the CEO of global advertising and marketing giant WPP, Martin Sorrell, ahead of the forum in Beijing.

Sorrell says Chinese brands are starting to establish a bigger presence in overseas markets but have a long road to travel to build their images and become household names.