Full coverage: Qixi Festival
A study shows that people spent nearly 800 yuan on last year's Chinese Valentine's Day.
The most popular Valentine's Day activities among young Chinese are dining, stay-cations, and traveling. Watching a movie, going to a concert or singing Karaoke are fun activities too. And believe it or not, the popular game Escape Room is ranked among the Top 10 as well.
Mens' favorite gifts for women include mobile phones, intimate accessories, and flowers and chocolate. And womens' top picks as presents for men include keyboards for computer games, mobile phones and flowers and chocolate.
And guess what many single people buy for themselves? They invest in their futures. Many wealth management funds offer special deals on the Chinese Valentine's Day, and 80 percent of their revenue comes from, you've guessed it, singles.