A fashion designer in Uganda goes on a mission to turn the world of baby clothing on its head. The fashion rebel (at the heart of these infant innovations) is Catherine Sawe, who has started creating (new-look togs for tots,) using traditional African fabrics and patterns.
An authentic African fashion store for babies, Catherine Sawe is putting to use skills she acquired at university. Here is a story of very humble beginnings before moving to this store.
"I started from the house, I had a machine, a simple manual machine and I would do the cutting myself and I realized it was getting overwhelming so what I did is I got a tailor gave them the machine and I started doing the cutting," Catherine Sawe said.
Catherine Sawe creats (new-look togs for tots,) using traditional African fabrics and patterns.
Catherine realized she could make a fortune. Her secret is in the African fabric. She says making babywear out of African prints is unique and attractive to parents who only used to dress their babies in mostly imported clothes.
"I had a friend who was about to deliver and we were looking for gifts that were African, that was African inspired for children but it was really hard to find them around, almost impossible. Then I thought … well why not make something that I would like a newborn baby to have," Catherine Sawe said.
Catherine is turning African fabric into ready-to-wear clothes for babies. She is beginning to make good profit, and hopes to see more of her baby garments on the shelves of several European countries.
She says it's time for Africa's fashion to shine.
She says it's time for Africa's fashion to shine. However one of her main challenges is people's mindset towards local craft.
"I have worked in craft markets and seen people sell products targeting foreigners, yet its made from Africa, why can't it be us embracing things that are from Africa? Why can't we be proud of our things, of the talent that comes from us? So its about time people start dressing their children in African wear. How good would it be to see kids all in African prints? It would be nice," Catherine Sawe said.
And to maintain the best quality for her designs, Catherine supervises every stage of production. The business is only six months old, but as demand increases, she hopes to grow it into a fully self-sustaining fashion.