The sports season for the world has kicked off with Euro 2016 and Rio Olympics at the top of the rundown. Chinese companies are racing to put their names on the score board of sports business. CCTV takes a look at what's next for Chinese firms to ace sports investments.

Chinese companies are making home runs in the global sports arena, buying overseas assets for the domestic sports market which will be worth 850 billion US dollars by 2025.

From FIFA, the ongoing Euro 2016 to Rio Olympics, Chinese brands are taking the VIP seats of sponsors.  

Chinese retailer Suning has just bought an almost 70 percent stake in Inter Milan for 270 million euros, the company is now eyeing an even bigger goal: building a global sports empire stretching from football clubs to online broadcasting.

The retailer is following the footsteps of Wanda and Tencent.

"The sports assets in Europe and North America are relatively more successful. Some assets can bring good cash flows and market influence," said Dai Weiguo, president of Everbright Capital.

Smaller tech firms like Baofeng, meanwhile, are flexing muscles within their comfort zones, buying a majority stake in MP&Silva for sports media content on the cloud and in Virtual Reality. The deal is done together with Everbright Securities.

The giant in the industry, Alibaba, owns a much bigger playbook of technology, capital and market practices.

But capital doesn't ensure success on the field.

Analysts see more sports deals to come by Chinese firms, especially in Europe.

Some speculate that lucrative English Premier League football clubs could be the next targets for Chinese investors.