During the month of Ramadan, Muslims around the world fast in daylight hours. Breaking the fast can be an elaborate affair with gatherings and feasting, and for the entertainment industry, that means prime time TV.

The huge viewership during Ramadan has created a boom in TV production, but the competition is too tough for all of the shows to make a profit.

The biggest two entertainment seasons in Egypt are the Summer for Cinema and Ramadan for TV series.

Both seasons used to live in harmony, but lately Ramadan has been coming in the Summer to ignite the competition.

Cinema with all its glory and power couldn't stand in the way.

"All stars have turned to TV productions instead of Cinema. Some stars earn 3.8 million dollars in one TV show, a number they wouldn't dream to take in a film. Plus, they would record the shows in as little as three months, while in Cinema some films would last for six months. TV series are much easier and more profitable," said Youssef Diab, film critique of Hassal Online.

As the biggest TV viewership month all year long, Ramadan has created significant boom in TV productions.

A record 38 series were produced in 2015 and while this year its only 28, the cost of production increased to reach two hundred million Dollars. 70% of this cost is actors fees.

"This high cost has reflected on TV channels and burdened their budget. Until recently, One of the biggest channels, didn't purchase any show, until a business man acquired a part of it and they had a cash flow to buy 10 shows. Two are big channels have created a joint venture, to start investing in the production of the shows. To save some cost," Youssef also said.

With this boom, many risks arise. Such competition nurtures on advertising revenues, it's why many shows risk losing their investment during the month.

Yet almost all top producers are still keen to enter this holly month with a new show.

"Ramadan is not about profit. It's the highest month in TV viewership. People passionately follow series all through the month. So for any producer it's a race that he must enter, not to lose or make money, but to be part of that race, to be among the biggest productions of the year, to see how people would like your production. That's the basis, to become the most likable show, that's the title, I as a producer, look for not money," said Remond Makkar, producer.

An Egyptian needs 28 hours a day to watch all the new Ramadan shows. Luckily for producers it's impossible for any one to do so. That gives them room to market their production all year long which would till be new for most audience. But Ramadan is like the Oscars. No sane actor or producer would want to miss being part of it.