It's quite a mouthful, the 2016 Beijing International Television Technology Conference, but it's grappling with the emergence of new media. As it wraps up, we try to make sense of this complex arena.

This year's conference brought together more than 500 industry representatives and scholars from home and abroad.  Media convergence accounted for more than 80 percent of the talking points.

Another theme at the conference is the need for Chinese media to become more competitive and more responsive to market changes, technology, and audience needs.

The field also presents a regulatory challenge as authorities race to keep up with industry developments.

The state administration seeks to establish clear codes while enhancing transparency and meeting market demand.