Is China shrugging off its reputation for cheap manufacturing exports? That could soon prove true, starting with smaller exporters. CCTV takes a look at what's reshaping China's trade. 

This private company in Western China builds high-end engines. The company's products now have more than 15 percent of the market share in North America. 

The company went from copying western designs and jointly designing products with foreign partners to completely developing its own designs. That increased the company's profit margin to 8 percent from 2 percent. 

Many Chinese exporters, especially smaller ones, are staying ahead of the learning curve and taking advantage of e-commerce. Those exporters don't have the budget or resources to build their own online sales channels. They are looking for strong e-commerce partners, and that's where big companies like Haier see money.  

Forty-six hundred smaller exporters have already registered with Haier's cross-border e-commerce platform. Those companies had combined revenues of 150 million US dollars in 2015.