Many of the fans attending the tournament this week will want to get a small or large souvenir to remember the event. And with merchandise only availabe at the golf course -- sales are brisk, and that helps add to Augusta National's bottom line.

The hallowed grounds of Augusta National. A place so exclusive and highly regarded that you could consider it golf's equivalent of the Vatican. For thousands of fans, the chance to step next to the course is a dream come true.