2010 Spring Festival Gala Seeing Dozens of Ad Buyers

The yearly CCTV Spring Festival Gala, known as the “Family Reunion Dinner at the New Year’s Eve” by hundreds of millions of Chinese television viewers as well as overseas audience, has been drawing great attention and discussion every year from the preparatory period to a long time after broadcast for its ceaseless breakthrough and innovation. However, the 2010 Spring Festival Gala, the gala for the Year of Tiger, has won even more attention than ever.

Meanwhile, the Spring Festival Gala functions not only as an indispensible “family reunion dinner at the New Year’s Eve” for ordinary people, but also the most effective advertisement vehicle for companies. The total audience rating of 2009 Spring Festival Gala achieved as high as 34.82%, including more than 70% audience shares in the whole country. As a result, the advertisement program of the Spring Festival Gala has become a highlight for competition among companies.

We have already felt the enthusiasm and confidence of companies to the advertisement program of Spring Festival Gala in the Prime Advertising Resource Bidding 2010 held by CCTV on November 18, 2009. Lang Wine Group, winner of last year, once again became the only exclusive sponsor of 2010 Appraisal of My Favorite of Spring Festival Gala. While Midea Electric bought the advertisement right for 2010 Spring Festival Gala Countdown, the tenth consecutive winner to count down for the whole nation as well as all the Chinese around the world at this special time.

Later, CCTV launched programs of “Essence Package for 2010 the Year of Tiger Celebration” and “Variety Package for 2010 the Year of Tiger Celebration” to companies in a much wider range in China. These programs have integrated the most valued advertisement resources in CCTV during the Spring Festival (the first day to the fifth day of the first month in lunar calendar), including the Spring Festival Gala, song and dance party, opera evening, advertising on CCTV-1 Golden Theater and prime time from 19:00-24:00 on CCTV-3 during the Spring Festival.

The package programs have drawn great attention from customers after being launched. There are already dozens of buyers by so far, including China Mobile Communications, China Unicom, Gree Electric, Midea Electric, Little Swan Group, Yili Dairy, Wang Laoji, Yanjing Beer, Yanghe Wine, Jala Group, Nafine Chemical industry Group, Dabao Group, Chery, Zotye Auto, China FAW, Dong Feng Motor Corporation Passenger Vehicle Company, China Pacific Insurance Co., Ltd, China Universal Asset Management Co., Ltd, Asia Pharmaceutical Group, Acer, Double Star Group, Nanfu Battery Co., Ltd, and Oak Pacific Interactive. Besides, special advertising resources like product placement ones and lists of greeting messages are also very popular with customers.

With companies’ approval to the great communication value of the Spring Festival Gala, more national brands and international corporations will be showed in the limelight of the Spring Festival Gala stage, and be able to express their own voices to the national audience and the Chinese audience all over the world.