World media launch 24-hour global broadcast on Universal Children's Day

BEIJING, Nov. 20 (Xinhua) -- More than 800 media organizations from 70 countries and regions launched a 24-hour relay broadcast for children's rights on Universal Children's Day, which falls on Friday.

A man watches the Universal Children's Day report covered by Xinhua News Agency in a hotel in Brussels, capital of Belgium, Nov. 19, 2009. (Xinhua Photo)

The global media campaign, also called the "Global News Day for Children" program, was initiated by Xinhua News Agency and the United Nations Children's Fund (UNICEF) to highlight the international media's role in helping improve children's living environments and promoting their healthy development.

Xinhua has been working with all participating media organizations from 8 a.m. (Beijing time) Friday to launch 16 hours of Chinese-language coverage and eight hours of English-language coverage of education, culture, globalization, environment protection, disability, sport, charity, conflict, and traditions that are closely connected to children's lives and development.