Microsoft to introduce new MSN.com design

BEIJING, Nov. 5 (Xinhuanet) -- Microsoft will introduce a new look for its MSN.com home page which Microsoft began previewing Wednesday before its official launch in early 2010, media reported Thursday.

White space replaces the sky-blue color scheme in MSN.com's new redesign. Content sections are streamlined down to five top-of-page links: news, entertainment, sports, money, lifestyle and "more." Gone is the lengthy, more specific section director.

MSN.com home page is an important economic engine for Microsoft's online business, as well as a significant source of search traffic for Bing. "We believe it's an important asset for Microsoft," said MSN general manager Bob Visse.

The company's well-reviewed Bing search engine -- which has helped Microsoft gain some market share traction -- is more prominently integrated, and it will be easier for users to link their Twitter and Facebook accounts to the home page. Tabs for the two top social media networks will share real estate next to Windows Live in the redesign.

The new look is the company's first update to MSN.com in a decade, and Microsoft is hoping that an uncluttered feel on the site will also help clear away any online advertiser hesitancy in what is becoming a very competitive search engine/Web portal marketplace.

"Microsoft is uniquely invested in search, media experiences and technical innovation," Corporate Vice President Erik Jorgensen said. "Combining these assets to deliver our new MSN home page is a tremendous win for customers and advertisers."

The site is still the top portal in about 25 of the 46 markets, with about 600 million unique users globally and 100 million in the United States.